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Business Communication: Process and Product, by Guffey/Rhodes/Rogin
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- Sales Rank: #198794 in Books
- Published on: 2009
- Number of items: 2
- Dimensions: 10.00" h x .75" w x 7.99" l, 1.81 pounds
- Binding: Paperback
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3 x 3 writing process
By Laura De Giorgio
The Business Communication book guides you through a 3 x 3 Writing Process.
The first, prewriting phase of the process involves analyzing the purpose of the message, the best way to deliver the message, profiling the audience and anticipating the response, then adapting the message to the anticipated response.
The second, writing, phase involves gathering information through research, organizing the information, and composing the first draft.
The third, revising, phase, involves editing the message so that the message is clear, conversational, concise and readable, proofreading it, and evaluating it to determine whether the message would achieve the purpose fir which it is intended.
Following the above structure, the author then covers the guidelines for writing emails and memos, routine letters and goodwill messages, persuasive and sales messages, delivering bad news, how to write recommendations, how to write informational reports, how to write formal proposals, how to write a business plan and how to write presentations.
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